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What to put in your link in bio

Choose the next step you want a visitor to take, then make that step easy to find.

Start with the promise in your latest post

If your video says “get the recipe in my bio,” the recipe should be the first obvious link on the page. If your profile promises a booking form, make the booking action easy to spot. Do not make someone scan a list of platforms to find the thing you just mentioned.

A useful order for a creator page

  1. Current priority: the release, resource, signup, or booking page named in your recent content.
  2. Evergreen destination: your best work, store, newsletter, or contact page.
  3. Ways to follow: social profiles for visitors who want more from you.
  4. Optional return reason: a reward or new item that is genuinely useful, with clear rules.

How should you label the links?

Name the result, not just the destination. “Watch the new studio tour” tells a visitor more than “YouTube”; “Download the meal plan” is clearer than “Free stuff.” Keep labels short enough to scan on a phone. There is no universal best number of links: include the destinations your audience needs, put the current priority first, and remove stale ones.

Two example layouts

Musician releasing a single

  1. Listen to the new single
  2. See upcoming shows
  3. Join the mailing list
  4. Find social profiles

Coach promoting a free resource

  1. Get the worksheet mentioned in the latest post
  2. Book an introductory call
  3. Read about the coaching program
  4. Find social profiles

These are illustrative page orders, not results from actual creator accounts. Change the first link when the promise in your content changes.

Set it up and test it

  1. Create a LinkStreaks page and add a Custom Link for the current priority. Give it a descriptive title and put it first in the editor.
  2. Add the evergreen links and Social Profile blocks visitors actually need. A Free page supports up to four blocks and three social links.
  3. Open the published page on a phone. Check that the first link works, the page makes sense without signing in, and the social profile destinations are correct.
  4. Put the page URL in your social bio. After you share new content, revisit the page and move the promised destination back to the top.

What changes for a visitor

In the musician example, someone arriving from the single announcement sees “Listen to the new single” before the show dates and mailing list. They can open that link without signing in or searching through a row of social icons. When the next release becomes the priority, the creator updates the first link and checks it again on a phone. This is an example page result, not a claimed increase in clicks.

If a return reward fits your audience, add it after the public links. Our returning-fan guide shows a specific points-and-streaks setup. For a ready-made page structure, see the bio link with rewards walkthrough.

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