Free Tools
UTM Link Builder
Add UTM tags to any URL so your analytics show exactly which post, story, email, or platform sent each visitor. Build a clean, trackable campaign link in seconds, free and right in your browser.
The page you want to send people to.
utm_source: where the traffic comes from (instagram, newsletter, tiktok).
utm_medium: the channel type (bio, story, email, cpc).
utm_campaign: the promotion or launch this link belongs to.
utm_term: paid keywords (optional).
utm_content: tell similar links apart, e.g. cta-vs-banner (optional).
What is a UTM link?
A UTM link is a normal URL with extra tags on the end (called UTM parameters) that tell your analytics tool where a visitor came from. When someone clicks a tagged link, those tags show up in Google Analytics (or any analytics platform) so you can see which channel, campaign, and piece of content drove the visit.
The five UTM parameters
utm_sourceRecommendedWhere the traffic comes from: instagram, newsletter, tiktok.
utm_mediumRecommendedThe type of channel: bio, story, email, cpc, social.
utm_campaignRecommendedThe specific promotion or launch: spring-launch, black-friday.
utm_termOptionalPaid search keywords. Optional for most creators.
utm_contentOptionalTells near-identical links apart: cta-button vs banner-link.
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